how do you recognise premium rate services?
All UK-based premium rate services must be advertised on '09' number ranges or mobile SMS short codes. SMS short codes are usually four or five digits long and begin with 5, 6 or 8 but can also be six or seven digits long.
In some instances, such as interactive TV where you make ‘calls’ by pressing a button on the remote control, the premium rate number may not be shown, although it should be clear to you that you will incur a charge.
Premium rate directory enquiry services are advertised on six-digit numbers beginning ‘118’.
Please note that some companies try to ‘offer' premium rate-style services on numbers beginning ‘070'. This is not permitted.
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