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edward boddington has 13 years' experience in the premium rate services industry, both in the UK and overseas. His career in the industry began 1992, when he joined Legion as UK General Manager. In 1994, he was the founding Managing Director of leading service provider Greenland Interactive Limited, a joint venture between Legion, the Daily Mail and General Trust. In 1998, he founded Telescope, which grew into a significant UK player, with record-breaking campaigns including Pop Idol, before its sale to iTouch plc in 2002.

Edward BoddingtonHe is currently founding CEO of Harvest Media Group, which has premium rate interests in the UK, USA and Asia. Harvest specialises in interactive TV, especially voting, and has recently managed The X Factor in the UK and the first ever series of Indian Idol. He has represented the industry as a director of trade association ATIEP and, later, as a member of the DMA's telephony council. He has also represented the industry in consultations with the Department for Culture, Media and Support.

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